Thursday, 7 May 2015

"If we want the young people to get in touch with Buddhism, we need to use the language and approach that they can accept, otherwise we will lose them"


Millennial temple's advertising for new media talents gets viral

From ECNS
Editor: Gu Liping

"...Promoting Buddhism is not limited in forms," said Li."If we want the young people to get in touch with Buddhism, we need to use the language and approach that they can accept, otherwise we will lose them."

Master Huike, head of the temple's culture department, knows nothing about apps or user interfaces but he supports his young colleagues' innovation.

"The government advocates the rejuvenation of traditional culture and Buddhism is part of it," said Huike. "As a temple, we respond to the government's call and adapt to the development of times."

"Whatever tools we are using, the core will never change," he said."Spread the goodness and kindness of the Buddhism all over the world...." read it all 



See also  Monks turn to social media to spread teachings



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