In recent years, Buddhism has been undergoing a rapid expansion in the West, especially America. But what of the future? This article applies a simple SWOT business analysis to the potentials and limitations affecting the growth of Buddhism in the West.
SWOT stands for
- Strengths: characteristics of the 'business' that give it an advantage over others.
- Weaknesses (or Limitations): are characteristics that place the business at a disadvantage relative to others.
- Opportunities: external chances to improve performance in the 'business environment'.
- Threats: external elements in the environment that could cause trouble... full article