Friday, 10 April 2015

Strengths, Weaknesses, Opportunities and Threats to Buddhism in the West



In recent years, Buddhism has been undergoing a rapid expansion in the West, especially America. But what of the future?   This article applies a simple SWOT business analysis to the potentials and limitations affecting the growth of Buddhism in the West.  


SWOT stands for

- Strengths: characteristics of the 'business' that give it an advantage over others.

- Weaknesses (or Limitations): are characteristics that place the business at a disadvantage relative to others.

- Opportunities: external chances to improve performance in the 'business  environment'.

- Threats: external elements in the environment that could cause trouble...  full article




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