Sunday, 29 March 2015
Making Money from Mindfulness
From Fox Business
by Rieva Lesonsky
"The best trends are often the ones where you can “double-dip”—that is take advantage of them as a consumer and as an entrepreneur. Mindfulness is one of those trends—and everyone is buzzing about it right now.
If you’re wondering what it means, according to the new book, Mindfulness at Work For Dummies, mindfulness is about becoming “more aware of your thoughts, feelings and sensations in a way that suspends judgment and self-criticism.” Sounds very Zen, right?
It’s easy to mock, but actually being mindful can make your staff more productive, make you a better leader and improve the overall attitude and output at your small business. And it de-stresses everyone.
When you cut through some of the mumbo-jumbo, being mindful merely means being self-aware. Shamash Alidina and Juliet Adams, the authors of Mindfulness at Work For Dummies, say this gives you the ability to see what is happening in the moment, so you can immediately respond to business situations. Some studies have shown doing meditation and other similar exercises in the workplace can actually shift negative employee attitudes.
Global marketing communication giant JWT named mindfulness one of its Future 100: Trends and Change to Watch in 2015. According to the annual report, “Meditation and mindfulness are getting mass appreciation for benefits not just in well-being, but also in work success—and being embraced by young urban audiences from Silicon Valley to Manhattan.” more